The toy line is highly popular and has become collectible, even outside Japan, due to its low price and its merchandising line which includes JGTC and various licensed car editions and has also spawned a series of videogames bearing the same name. What is also distinct about the cars is the slot at the rear, where a small coin can be inserted for the wheelie effect. This type of caricature is also known as "deformed scale" as it gives the car a foreshortened or deformed appearance. Also, each Choro-Q is a "cute" squeezed design caricature of the actual vehicle it represents. Most Choro-Q feature real rubber tires (usually with larger ones on the rear) and the characteristic coil-spring pullback motor. The name comes from the Japanese term "choro-choro", meaning "dash around", as well as an abbreviation of the Japanese word for "cute", which connotes their petite size. A wide variety of car models was chosen to make the Choro-Q series appeal to everybody, ranging from sports cars to formula racers. They are based on an earlier Takara toy line called "Mame Dash", which only lasted a few years before being discontinued in 1980. Takara created the Choro-Q line after noticing the popularity of miniature car toys in Japan.
Each car has a coin slot at the back, where inserting a penny will make it perform a wheelie when the car is released. Choro-Qs are stylized after real-world automobiles, with real rubber wheels and a pullback motor that makes them move. Known in North America as Penny Racers, they were introduced in late 1978 and have seen multiple revisions and successors since. JSTOR ( January 2021) ( Learn how and when to remove this template message)Ĭhoro-Q is a line of Japanese 3–4 cm pullback car toys produced by Takara.
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